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AI store builder

Say what you sell.
Mustbase builds your store.

Describe your business in a few sentences; theme, pages, product pages and copy are prepared for your industry. Admin, payments and AI tools come with your store.

Store builderFirst draft is free
  • No credit card required
  • First draft is free
  • No setup fee
Sales notifications

Orders land in your pocket.

Every order and payment from your site, Instagram or WhatsApp reaches you instantly — who bought what, and from which channel.

Orders today
23
Revenue today
$728
From Instagram
6
  • Order and payment alerts by email and Telegram
  • Source channel on every order: site, Instagram, WhatsApp
  • Lock-screen alerts with the Mustbase mobile app · coming soon

Illustrative · sample data

Back office

Sales, customers and reports on one screen.

Your panel is ready the moment your store is. Which channel sells, who buys again, what changed this week — simple enough to read on your phone.

  • Order bookOrders from your site, DMs and WhatsApp in a single list.
  • Customer listWho bought what, and when. Announcing new products to last month’s buyers on WhatsApp · coming soon.
  • Sales analyticsVisits, orders and channel breakdown in the panel. Weekly email report every Monday · coming soon.

Illustrative · sample data

DM Assistant

Answers “price?” even at 2 a.m.

Learns your products from your posts. When a customer shares a post and asks “how much is this?”, it recognises the product and replies with price, stock, shipping and details — then creates the order in the DM and sends the payment link.

Opens after Meta approval · early access list

  • Matches a shared post to the product in your catalogue
  • Uses only your real store data — never invents prices
  • Hands complaints and returns over to you
  • Every chat is logged in your panel
Illustrative chat
lunara.silverDM Assistant replying
Growth

Your ads and your Google ranking, in one clear report.

The Ad Plan tool prepares audience, budget and copy — you set the budget cap. Copy & SEO gets your product pages ready for search. Read the results on one screen, in plain words.

Illustrative · sample data

Ads report

Last 30 days · 3 campaigns

Spend

$331

Sales

33

Return

3.6×

CampaignSpendSalesReturn
Summer Collection · Instagram Reels$140133.3×
Earring Range · Message Ad$103113.8×
Google Search · sterling silver jewellery$8893.7×
Monthly budget cap$331 / $400

You set the cap; no new campaign or budget increase goes live without your approval.

Search report

Last 28 days · Google

Clicks

744

Impressions

19,000

Avg. position

11.5

Top clicked searches

  • sterling silver earrings312 clicks · 6.2
  • silver hoop earrings248 clicks · 8.4
  • cubic zirconia silver ring171 clicks · 7.1
  • silver chain necklace women143 clicks · 11.3
References

These sites run on Mustbase today.

Four businesses, four different needs: retail store, patisserie, wholesale export and a clinic. All on the same platform, each with its own panel.

Dantelli Home home page

LiveHome textiles · newborn

Dantelli Home

A workshop’s hand-embroidered baby and home textile collection, selling in two languages on its own domain.

What we built

  • Turkish and English store
  • Embroidery and variant options
  • Card payments
  • Order tracking

Moved over from another platform in under a day.

Open site · dantellihome.com
Konak Pastaneleri home page

LivePatisserie and café

Konak Pastaneleri

Online cake orders, a custom cake catalogue and the table QR menu, all run from one panel.

What we built

  • Online ordering
  • QR menu · 342 items
  • Production, courier and till screens
  • Staff roles
Open site · konakpastaneleri.com
Ruvolla home page

LiveWholesale 925 silver jewellery · export

Ruvolla

An Istanbul workshop’s English wholesale catalogue for boutiques and jewellers abroad.

What we built

  • 2,371-product catalogue
  • USD / EUR pricing
  • Trade applications and volume tiers
  • Pro-forma order sheet
Open site · ruvolla.com
Menza Clinic home page

LiveHair transplant clinic · health tourism

Menza Clinic

A Turkish and English clinic site with before/after comparison, packages and an assessment form.

What we built

  • Turkish and English
  • Before/after slider
  • Assessment form
  • Blog and SEO
Open site · mustbase.com/menza
How it works

Start today, have the link in your bio tonight.

  1. 12 minutes

    Say what you sell

    Sign up and describe your business in a sentence or two. Add product photos if you like.

  2. 2A few minutes

    Your store gets built

    Theme, sections, product pages and copy are prepared for your industry. You approve prices and images.

  3. 3Same day

    Share and sell

    Put the link in your Instagram bio. Orders, payments and customers collect in your panel.

Subscription

Your plan grows as your business grows

Plans differ by how much you use, not by which features you get. Modules that are not live yet create no price difference.

MonthlyYearly2 months free

Start

Your first step online.

Small businesses that need to look credible online

₺19.900/yr

~₺1.658/mo · +VAT

No setup fee

Monthly AI credits3,000
  • Professional online store + custom domain
  • Hosting, SSL, security and automatic backups
  • Card payments and carrier tracking ship configured
  • Content & SEO: 30 pieces + 5 keyword studies per month
  • Advertising: strategy and copy for budgets up to ₺10,000/mo
  • Monthly business report · 500 products · 1 panel user

Coming soon — not part of the price

  • — Publishing and optimising campaigns on the ad platform

These modules are not live yet and create no price difference. When they launch they are added to your plan at no extra cost.

The AI Customer Rep (Instagram/WhatsApp bot) is not included in this plan — it comes with Grow, or as a separate AI Bot plan.

Most popular

Grow

Turning traffic into orders.

Growth-focused SMBs building a steady customer flow

₺55.000/yr

~₺4.583/mo · +VAT

No setup fee

Monthly AI credits14,000
  • Everything in Start
  • AI Customer Rep: 1,000 automatic replies · 2 connected accounts
  • 2 sites · 5,000 products · 3 panel users
  • Content & SEO: 150 pieces + 25 keyword studies per month
  • Advertising: weekly strategy for budgets up to ₺50,000/mo
  • Weekly business report + daily critical alerts
  • +1 more features

Coming soon — not part of the price

  • — Customer care: live Instagram/WhatsApp connection (awaiting Meta approval)
  • — E-invoice issuing and delivery (waiting on provider)

These modules are not live yet and create no price difference. When they launch they are added to your plan at no extra cost.

The AI Customer Rep is not billed until it is connected to a live channel: until approval the plan is ₺3,100/mo.

Flagship

Scale

Full capacity.

Multi-channel or fast-growing businesses

₺99.000/yr

~₺8.250/mo · +VAT

No setup fee

Monthly AI credits34,000
  • Everything in Grow
  • AI Customer Rep: 2,500 automatic replies · 5 connected accounts
  • 3 sites · unlimited products · 10 panel users
  • Content & SEO: 500 pieces + 100 keyword studies per month
  • Advertising: daily strategy for budgets up to ₺250,000/mo
  • Daily report + weekly deep risk analysis
  • +1 more features

Coming soon — not part of the price

  • — Customer care: live Instagram/WhatsApp connection (awaiting Meta approval)
  • — Automatic campaign optimisation on the ad platform

These modules are not live yet and create no price difference. When they launch they are added to your plan at no extra cost.

The AI Customer Rep is not billed until it is connected to a live channel: until approval the plan is ₺7,500/mo.

Enterprise

Built around you.

Multiple stores, custom integrations or high volume

Custom pricing

Set by scope

No setup fee

Monthly AI creditsUnlimited
  • Everything in Scale with unlimited quotas
  • Multiple stores / brands from one panel
  • Specialists trained on your own business rules
  • Custom integrations (ERP, accounting, your CRM) + API access
  • SSO and advanced user permissions
  • SLA + dedicated account manager

Scope and volume are agreed during the call.

Swipe to compare plans

Rules, not promises

  • No spending without approval

    No decision that touches your ad budget is applied without your approval. It is not a setting — it is a rule the system cannot override.

  • No surprise invoices

    Clear, transparent pricing with no hidden fees. When a quota runs out the specialist stops; your account stays open and nothing extra is charged.

  • Your data is yours

    Export your product, customer and order data whenever you want. Keeping it secure and private is our priority.

  • The domain stays yours. You use your own domain and keep ownership of it. If you want to move it away, nothing blocks you.
  • Backups run automatically. The site and database are backed up regularly and restore points are kept.
  • “Coming soon” means coming soon. We do not describe an unfinished capability as if it worked, and we do not invent delivery dates.

Frequently asked questions

Four areas: business management, advertising, customer messages and content/SEO. You only talk to the Manager; it hands work to the right specialist and brings the result back. The final decision is always yours.

No. The ad budget is paid directly to Google or Meta. The figure in each plan is the ceiling the Ad Specialist can plan for.

Not yet. Today it prepares your strategy, ad copy and test plan; you publish them. Publishing and automatic optimisation open once the ad account connection is complete, at no extra cost.

iyzico and PayTR are connected. The virtual POS agreement is made in your own company name, so the money reaches your account directly.

Yes, on every plan. Ownership stays with you.

The related specialist pauses until the end of the month; your site and account are unaffected. You can upgrade or wait. No surprise invoice is issued.

More questions and quota details are on the pricing page.

See your first store draft for free.

Describe your business in a few sentences and see your first draft for free. Subscribe if you like it — pay nothing if you do not.

We do not ask for card details and we do not charge a setup fee.

Book a 1-to-1 call

A free 30-minute video consultation.

Preferred time

Your details are used only to get back to you and are never shared with third parties.