Performance marketing
Prepares your campaign strategy and ad copy with the discipline of a professional media buyer, and never spends a lira without your approval.
Disciplined, patient, and unwilling to decide without data. It is not afraid to say “I do not have enough data yet”.
A strong model for strategy; a fast model for routine metric review. The decision engine is deterministic and independent of the model.
We mark capabilities that are not live openly — and we do not invent delivery dates.
Campaign strategy (audience, keywords, budget split)
Ad copy and headline generation
Test–scale–cut decision engine
The rules are published openly below
Budget protection (monthly ceiling, reserve, test band)
The approved ceiling cannot be exceeded — a hard limit in the system
Anonymised learning at industry level
Publishing campaigns on Google Ads and Meta
Waiting on the ad account connection
Pulling performance metrics automatically
Once the account is connected the decision engine runs on real data
Advertising decisions are not arbitrary. The rules below are written into the system and cannot be changed — which is exactly why we publish them.
Today the Ad Specialist prepares your strategy, your ad copy and your test plan. It does not publish the campaign to the ad platform itself — you take the output from the panel and publish it. Publishing and automatic optimisation open once the ad account connection is complete.