No setup fee. Every specialist in every plan.
Plans differ by how much you use, not by which features you get. Upgrade or leave whenever you want.
Start
Your first step online.
Small businesses that need to look credible online
~₺1.658/mo · +VAT
No setup fee
- Professional online store + custom domain
- Hosting, SSL, security and automatic backups
- Card payments and carrier tracking ship configured
- Content & SEO: 30 pieces + 5 keyword studies per month
- Advertising: strategy and copy for budgets up to ₺10,000/mo
- Monthly business report · 500 products · 1 panel user
Coming soon — not part of the price
- — Publishing and optimising campaigns on the ad platform
These modules are not live yet and create no price difference. When they launch they are added to your plan at no extra cost.
The AI Customer Rep (Instagram/WhatsApp bot) is not included in this plan — it comes with Grow, or as a separate AI Bot plan.
Grow
Turning traffic into orders.
Growth-focused SMBs building a steady customer flow
~₺4.583/mo · +VAT
No setup fee
- Everything in Start
- AI Customer Rep: 1,000 automatic replies · 2 connected accounts
- 2 sites · 5,000 products · 3 panel users
- Content & SEO: 150 pieces + 25 keyword studies per month
- Advertising: weekly strategy for budgets up to ₺50,000/mo
- Weekly business report + daily critical alerts
- +1 more features
Coming soon — not part of the price
- — Customer care: live Instagram/WhatsApp connection (awaiting Meta approval)
- — E-invoice issuing and delivery (waiting on provider)
These modules are not live yet and create no price difference. When they launch they are added to your plan at no extra cost.
The AI Customer Rep is not billed until it is connected to a live channel: until approval the plan is ₺3,100/mo.
Scale
Full capacity.
Multi-channel or fast-growing businesses
~₺8.250/mo · +VAT
No setup fee
- Everything in Grow
- AI Customer Rep: 2,500 automatic replies · 5 connected accounts
- 3 sites · unlimited products · 10 panel users
- Content & SEO: 500 pieces + 100 keyword studies per month
- Advertising: daily strategy for budgets up to ₺250,000/mo
- Daily report + weekly deep risk analysis
- +1 more features
Coming soon — not part of the price
- — Customer care: live Instagram/WhatsApp connection (awaiting Meta approval)
- — Automatic campaign optimisation on the ad platform
These modules are not live yet and create no price difference. When they launch they are added to your plan at no extra cost.
The AI Customer Rep is not billed until it is connected to a live channel: until approval the plan is ₺7,500/mo.
Enterprise
Built around you.
Multiple stores, custom integrations or high volume
Set by scope
No setup fee
- Everything in Scale with unlimited quotas
- Multiple stores / brands from one panel
- Specialists trained on your own business rules
- Custom integrations (ERP, accounting, your CRM) + API access
- SSO and advanced user permissions
- SLA + dedicated account manager
Scope and volume are agreed during the call.
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Already have a website?
We work without building one. The AI customer rep that answers your Instagram and WhatsApp messages plugs into your current setup — we do not touch your site.
Bot Start
No message left unanswered.
Businesses with a few messages a day and no need for a site
+VAT
No setup fee
- 24/7 automatic replies to Instagram DMs · 400 replies per month
- 1 connected account
- Training screen: the bot asks you what it does not know, then learns it
- Answers price and stock questions from your own catalogue
- Shareable mini product page (order via link, WhatsApp or DM)
- Monthly message and topic report
No website build included. If you already have a site, it stays as it is.
Bot Pro
Let the bot close the sale.
Businesses selling steadily through Instagram and WhatsApp
+VAT
No setup fee
- Everything in Bot Start
- 1,000 replies per month · 2 connected accounts
- Instagram DM + WhatsApp on the same bot
- Takes orders and sends payment links
- Hand-off: the bot passes the chat to you when it gets stuck
- Weekly report · 12 months of customer memory
No website build included. If you already have a site, it stays as it is.
Bot + Ads
We bring the messages too.
Businesses ready to grow message and order volume with ads
+VAT
No setup fee
- Everything in Bot Pro
- Ad management for budgets up to ₺50,000/mo
- Campaign setup, creative briefs and weekly optimisation
- 30 social posts per month
- 3 connected accounts · weekly performance report
- Messages from ads are answered by the same bot
Ad spend is not included in the price; it is paid directly to the platform.
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Prices are monthly and exclude VAT. Yearly billing gives you 2 months free. These plans do not include a website build — if you want one later, you pay the difference and move to the Grow plan.
AI usage comes from a separate pool
Your subscription covers two things: platform capacity (sites, products, users, integrations) and AI usage. AI work draws from a shared credit pool — it does not matter which specialist you use.
- Start
- 3,000
- Grow
- 14,000
- Scale
- 34,000
- Enterprise
- Unlimited
Monthly AI credits
You are never charged automatically when credits run out. AI work pauses; your store, orders and panel keep working normally. Plan credits renew every month; credits you purchase stay valid for their validity period and carry over.
Roughly how many credits does one task use?
- Product description + SEO copy~0.2 credits
- Blog post draft~0.4 credits
- Product photo enhancement~0.4 credits
- High-quality image generation~1.3 credits
- Reply to a customer message~0.4 credits
These are approximate. Actual consumption is measured on every call and shown exactly in your panel. Longer text and higher image quality use more.
What is and is not included
- VAT
- Listed amounts exclude VAT. Invoices are issued with VAT added.
- Monthly / yearly
- Monthly billing has no commitment — leave whenever you want. Yearly billing includes two months free.
- Payment commission
- On paid plans Mustbase takes no commission on your sales; the commission on what you collect belongs solely to your card provider (iyzico / PayTR). On the Free plan there is no monthly fee, so the service fee comes out of your sales: 5.25% in total (Mustbase 4.26% + payment provider 0.99%), on successful sales only. No plan offers “zero total commission” — the payment provider’s share always exists.
- Domain
- You own your domain; connecting it and its SSL are included. Registration and renewal fees are paid to the registrar and are not part of the subscription.
- Ad budget
- Ad spend is paid directly to Google or Meta and is not included in the subscription. The figure in each plan is the ceiling a strategy can be prepared for.
- Cancellation and data
- Cancel whenever you want. Your store goes offline, your data is kept for 30 days, and you can export it during that window.
For early subscribers: 40–50% below list price on Grow and Scale, fixed for life. Not a beta discount — your price never increases while your subscription continues.
Campaign terms and the end date are published on the launch campaign page.
Every quota in one table
We do not hide what you can use and how much of it. Rows that are not live yet carry a “Coming soon” badge.
The Manager, Content & SEO and Advertising specialists are included in every plan. The AI Customer Rep (Instagram/WhatsApp bot) starts with the Grow plan; if you already have a website, there are separate AI Bot plans.
| Feature | Start | GrowPopular | Scale | Enterprise |
|---|---|---|---|---|
| Site & infrastructure | ||||
| Published sites | 1 | 2 | 3 | Unlimited |
| Redesigns (per month) | 3 | 10 | 30 | Unlimited |
| Product limit | 500 | 5,000 | Unlimited | Unlimited |
| Panel users | 1 | 3 | 10 | Unlimited + SSO |
| Custom domain | ||||
| API access | — | — | — | |
| Manager (business assistant) | ||||
| Manage by chat | ||||
| Income, expense and profit | ||||
| Risk and alert scanning | ||||
| Business report | Monthly | Weekly + daily alerts | Daily | Daily + custom KPIs |
| Weekly deep risk analysis | — | — | ||
| Draft invoice preparation | — | |||
| E-invoice issuing and deliverySoon | — | |||
| Ad SpecialistStrategy and copy are produced today; publishing and automatic optimisation on the ad platform are coming soon. | ||||
| Monthly budget ceiling covered by strategy | Up to ₺10,000 | Up to ₺50,000 | Up to ₺250,000 | Unlimited |
| Strategy refresh | Monthly | Weekly | Daily | Daily + custom |
| Concurrent test variants | 3 | 6 | 12 | Custom |
| Publishing and optimising on the platformSoon | — | — | — | — |
| Customer Care SpecialistSoonThe reply engine is ready; the live channel connection is waiting on platform approval. This specialist is not part of the Start plan. The module is not billed until it goes live. | ||||
| Automatic replies per monthSoon | — | 1,000 | 2,500 | Unlimited |
| Connected accountsSoon | — | 2 | 5 | Unlimited |
| Content & SEO Specialist | ||||
| Content pieces per month | 30 | 150 | 500 | Unlimited |
| Image edits per month | 20 | 100 | 250 | Unlimited |
| Keyword studies per month | 5 | 25 | 100 | Unlimited |
| General | ||||
| Company memory retention | 30 days | 12 months | Unlimited | Unlimited |
| Specialists trained on your rules | — | — | — | |
| Support | Priority email | Priority + quarterly strategy call | SLA + dedicated account manager | |
What happens if you exceed a quota?
- The related specialist pauses until the end of the month — your site and account are unaffected.
- You can upgrade or simply wait for the next cycle.
- No hard cut-off, no surprise invoice.
About the ad budget
The ad budget is not included in the price; it is paid directly to the platform. The figure here is the ceiling the Ad Specialist can plan for.
Prices exclude VAT.
Frequently asked
Four areas: business management, advertising, customer messages and content/SEO. You only talk to the Manager; it hands work to the right specialist and brings the result back. The final decision is always yours.
No. The ad budget is paid directly to Google or Meta. The figure in each plan is the ceiling the Ad Specialist can plan for.
Not yet. Today it prepares your strategy, ad copy and test plan; you publish them. Publishing and automatic optimisation open once the ad account connection is complete, at no extra cost.
iyzico and PayTR are connected. The virtual POS agreement is made in your own company name, so the money reaches your account directly.
Yes, on every plan. Ownership stays with you.
The related specialist pauses until the end of the month; your site and account are unaffected. You can upgrade or wait. No surprise invoice is issued.
Yes. We agree the scope, timeline and responsibilities in writing before starting, so you know what is and is not included.
No mandatory commitment. Pay monthly and leave whenever you want; annual payment includes two months free.
The store goes offline and your data is kept for 30 days. If you come back within that window everything is where you left it. You can also export it.
Each business is isolated. What the specialists learn stays in your account; industry-level learning uses anonymised, aggregated data only.
There is no fixed monthly fee — that part is free. In return, a total of 5.25% is deducted when you make a sale: 4.26% Mustbase service fee and 0.99% payment provider share. If you do not sell, you pay nothing. We do not say “completely free”, because that would not be true.
Successful sales only. Cancelled, refunded and failed orders are not charged; if a fee was taken it is returned. On partial refunds the fee is recalculated on the remaining amount.
Mustbase takes no commission on your sales (0%). The payment provider’s 0.99% share applies on every plan and does not come to us. That is why we never claim “zero total commission” on any plan.
As monthly sales grow, the deduction grows with them; past a point a fixed fee is cheaper. The comparison table in your panel uses your real sales from the last 30 days and tells you which plan costs you less — including when staying on Free is the better option for you.
A credit is the unit of work the AI team does; the tariff states how many credits each task costs (a product SEO pass is 10 credits, for example). Plan credits renew monthly and do not carry over; credits you purchase stay valid for their validity period. When credits run out your store keeps working — only the AI team pauses. Failed operations are never charged.
When the person you invite publishes their store, AI credits are added to your account, and they receive starter credits too. The campaign rewards up to 5 invitations. Credits cannot be cashed out or transferred and are valid for a limited period. The campaign terms are shown in the Referral tab of your panel.
Need something enterprise-grade?
Multiple stores, custom integrations or high volume — let us design it together. Leave your details and we will get back to you the same day.
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